"Fabric is extremely important to us…"
The superbly talented daughter of legendary South African fashion designer Stefania Morland will be showcasing her textures of summer at Mercedes-Benz Fashion Week Cape Town. We caught up with the young prodigy to find a more about her flirty new collection.
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1. What does “summer in Cape Town” look feel like to you with your eyes closed, bearing in mind (for our readers) it’s the subject of your latest collection?
Cape Town is such a diverse and exciting city full of stylish and creative people on every corner. Cape Town truly wakes up in the summer time, transforming into a vibrant place (not that winter is too bad!!). I love the hum of voices on a summers evening and the endless options of activities that we have at our fingertips.
Days are longer, everything cast over with a golden hue by the sun. Everyone and everything feels happier and more positive, elements that I have brought into the range through colour, shape and silhouettes.
2. Would you say the Capetonian sense of style different from the rest of the country?
Definitely! It is generalizing but I do think Capetonians tend to play around a bit more with their outfits which does make for an interesting take on fashion.
3. Your garments are all made locally. How does this affect production costs?
Remaining local does have a lot of positives for our business as it allows us to be very hands on with our production runs. Not only that, but its good for us to know that we are empowering local seamstresses and suppliers, just as we hope the local market will support us. Being local is something that we are very proud of!
4. Say I’m a fashion novice in Cape Town. The girls here are scary. Give me some tips to up my game! (Assuming I’m a girl!)
Always wear clothes that you are comfortable in and make you feel good/sexy (depending on the occasion). Trends don’t generally suit everyone, one just needs to understand their body and what suits them and stick to that.
5. Prints are a prominent feature of your work. Do you advocate hand-drawing or computer aided design?
It’s mostly computer aided design. I got into making our own prints because of the very low supply of nice, usable prints from fabric stores. Designing our own prints gives us more of a unique feel to our garments as we create one for every collection. This season we’re also playing a bit with texture, so you’ll see a bit of embroidery in the new range.
6. What type of fabrics do you prefer using and why?
I’m always looking for natural fabrics as far as possible. Silk satin is my weakness, but we also use a lot of printed silk chiffons and knits. What I like about knits, is you can combine it with more luxe fabrics to create an edgier more sophisticated look. I also love to create my own textures on fabrics by applying beads, lace or any other interesting trims.
7. Your house is burning – what are the five items you wouldn’t leave without?
Our two cats
Shoe box full of photos and sentimental things
My whole clothing cupboard :)
8. I’m visiting your store. How much cash should I have in my pocket?
Depends on what you are in the mood to buy. Our range is pretty diverse starting from casual day wear to more dressy evening-wear. Some items are one offs, others we make about ±15 of a style, so everything is special and unique.
9. Any advice to the thousands of young designers who would kill to be where you are?
Get as much work experience in the industry as possible, and don’t be fooled thinking it is an easy and glamorous career. It takes a lot of persistence and determination to pursue fashion as a career. I am so lucky to have the best mentor (my mother) who I have learnt so much from.
(images courtesy of Shana Morland)
10. Imagine you’re driving a Mercedes-Benz. What are you wearing?
Some thing elegant and stylish, like a silk slip layered with a knit jersey and a great pair of boots.
11. Anything else you’d like to share with us?
The label is co-owned by me and my partner, Robbi Gorelick. I handle most of the designing side, while he handles mostly the business side of the brand.
What do you think of Shana’s bright and airy summer creations? Send us your comments on Twitter or how about popping Shana herself some Twitter love?
You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design. And don’t forget to check out Shana on Instagram for a insider’s glimpse into the world of the next big thing!
You can get hold of Shana’s gorgeous outfits online here, or experience her beautiful touch in person at:
Cloth and Steel ~ Shop 4 Buitenkloof Studios, Gardens, Cape Town
Stephania Morland ~ 153A Kloof Street, Cape Town
Stephania Morland & Shana ~ Shop 18A Blubird Center, Corner Atholl-Oaklands Road & Fort Street, Birnam, Johannesburg