Mercedes-Benz Fashion Week in South Africa

JOBURG | CAPE TOWN | AFRICA

Countdown to Mercedes-Benz Fashion Week Africa

Africa’s most glittering talents are set to converge on Johannesburg in two weeks for surging continent’s premier showcase. And if you haven’t got your hands on your tickets yet, here’s how to win some VIP ones!  

We simply cannot wait! 

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From 29 October - 1 November, Africa’s Fashion Capital will be between the dancing lights of Johannesburg’s Melrose Arch, for Africa’s annual trans-seasonal sartorial show.

Here’s the schedule if you haven’t seen it.

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 Under the theme “Our Heritage Reimagined”, MBFWAfrica 2014 will feature stellar collections from over 30 leading established and emerging African designers, culminating in the prestigious, annual African Fashion Awards, which will acknowledge the Continent’s top designers at a spectacular ceremony on 2 November.

We’ll be covering the event live on Twitter and Instagram, so follow us for the scoop on all the outfits and excitement of the event! 

In 2014, we’ll be definitively celebrate Africa’s place within the global fashion community, showcasing designers – from Cameroon, Tanzania, South Africa, Rwanda, Nigeria, Mozambique, Botswana, the Democratic Republic of Congo, Ivory Coast, Kenya, Ghana, Senegal, Zimbabwe, Botswana and Angola – as they re-imagine their African identity in a globally relevant way. 

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That said, don’t miss out on the AFI 2014 Fastrack™ programme during the show, from which we’ll be crowning the AFI Young Designer of the Year 2014. It’ll be a similar rise to greatness with the  ELLE Rising Star Design Award finalists, one of whom will be the 2014 ELLE Rising Star.

The African Fashion Trade Expo 2014 (the largest on the continent and a must-attend fashion business-calendar event), meanwhile, will present Africa’s latest brands and trends while providing invaluable networking opportunities to buyers, consumers, media and other fashion followers for the duration of MBFWAfrica.

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The event will be drawing countless fashion entrepreneurs, buyers, industry professionals, and local and international media to preview the looks that will define the continent’s fashion in seasons to follow. 

We can’t wait to see you all there! 

Up For Grabs: A VIP Experience at Mercedes-Benz Fashion Week AFRICA

It’s only Africa’s premier fashion event.

And you could be rubbing shoulders in the VIP section with the biggest names in the business. Sound like a dream come true?

Here’s how it could be yours: 

Design an outfit you’d would wear to Mercedes-Benz Fashion Week AFRICA with an AMG as your accessory and post it with the hashtag #AMGFashion.

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Pick from either: 

The GLA 45 AMG

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The CLA 45 AMG 

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Or the S 63 AMG Coupe

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And post your outfit with hastag #AMGFashion! 

Step by Step! 

  1. Choose either the GLA 45 AMG, CLA 45 AMG or S 63 AMG Coupe as your accessory 
  2. Design an outfit to go with your AMG 
  3. Post your sketch on Twitter, Facebook or Instagram and include #AMGfashion

The Prize:

VIP tickets to the last day of Mercedes-Benz Fashion Week AFRICA on 1 November 2014. You’ll also be chauffeured to and from the event in an AMG.

Competition ends 27 October. The winner will be selected by our fans! 

Good luck! 

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(image courtesy of Garance Doré)

Need some inspiration? Check out what these 5 supermodels and superstars have worn for their Mercedes-Benz shoots. 

Don’t forget to follow us on Twitter and Instagram for live coverage of Mercedes-Benz Fashion Week AFRICA - who knows, you could spot yourself in the front row! 

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15 Trending Designs on Social Media from Mercedes-Benz Fashion Week

Some say a Fashion Week runway is only as powerful as its echo on Instagram, Tumblr and Pinterest. With the superpower of social media glowing ever stronger in the industry, we take a look at some of the designs that have made it big in the likes column! 

Which of these would you share on your feed? 

Tadashi Shoji

Famed for his red carpet gowns and evening wear, Tadashi Shoji has 79,900 followers on Facebook and 27,700 on Instagram

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Badgley Mischka

Beloved by Hollywood stars and recently worn by Helen Mirren and Queen Latifa to the Oscars, Badgley Mischka 78,000 followers on Facebook and 84,000 on Instagram

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Son Jung Wan

The Korean sensation’s impeccably executed dresses have been a staple at New York Fashion Week since 2011. She has 110,000 followers on Instagram

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David Tlale

South Africa’s own David Tlale is famed for his flamboyant unpredictability. He has 50,000 followers on Facebook and 19,000 on Instagram

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Zac Posen

Jewish prodigy Zac Posen has 94,000 followers on Facebook and almost 600,000 on Instagram. This dress is emblematic of his streamlined aesthetic of forties-inflected tailoring.

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Mark and Estel

Have you met the rocker-chic of Mark and Estel? They an impressive 494,000 followers on Facebook.

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Designer BCBGMAXAZRIA #MBFW

Internationally renowned design house BCBGMAXAZRIA has been worn by the likes Rihanna, Beyonce and Jennifer Lawrence. They boast 424,000 followers on Facebook and 324,000 on Instagram

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Creatures Of The Wind

Creatures of the Wind has been featured in Vogue, the New York Times, New York Times T Magazine, Elle, Harper’s Bazaar, Wall Street Journal, Paper, W, Lula, Dazed & Confused, WWD Collections, Chicago Tribune, Marie Claire, Travel & Leisure, Vanity Fair Italia, Grazia Italia, Grazia France, Flaunt, Elle China, among others. 

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Marissa Webb

Famed for her personal street style, Creative Director and Executive Vice President for Banana Republic has 52,000 of her own followers on Instagram

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Jill Stuart

Jill Stuart’s fans include Angelina Jolie, Madonna, Jennifer Aniston, Anne Hathaway, Rihanna, Scarlett Johansson, Kristen Stewart, Megan Fox, Rachel Bilson, Lindsay Lohan, Kate Bosworth and Paris Hilton. She has 11,000 followers on Facebook and 15,019 on Instagram

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Nicholas K

A massive influencer at Nautica, Calvin Klein, Tommy Hilfiger and Polo, Nicolas K incorporates traditional quality and design with modern refinements and a downtown edge. She has 14006 followers on Facebook.

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(images courtesy of Mercedes-Benz Fashion Week)

Which design do you think got the most love online? 

The 22 Most Beautiful Dresses From Mercedes-Benz Fashion Week New York

Mercedes-Benz Fashion Week in New York is the premier event worldwide, a dazzling citadel of style, beauty, supermodels and celebrities. 

We went deep into the front lines of the famous event for the Spring / Summer 2015 collections to capture the most stunning of the stunning.  

Here are 22 of the most beautiful dresses that came down the runway: 

Jenny Packham 

Sheer and shimmering from the immensely talented Jenny Packham, whose gowns have graced the likes of Catherine Zeta Jones, Angelina Jolie, Amy Adams, Cameron Diaz and Kate Winslet, Diane Kruger, Dita von Teese, Kate Hudson, Oscar winner Adele Adkins and The Duchess of Cambridge.

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Luis Antonio

Exquisite colours and complex details brought this romantic Puerto Rican inspired collection close to home for the San Juan native, with his characteristic use of ruffles, bows, vibrant colors and soft silhouettes.

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Carmen Marc Valvo

The high end evening wear and cocktail dress specialist celebrated a quarter of century in fashion with this Spring / Summer 2015 showcase. We think these are utterly beautiful - which would you wear to your next swanky party? 

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Venexiana 

Famed for their exquisite fabrics, precision tailoring and witty embellishments, Venexiana brought their rock-n-roll taste to haute couture for their Spring / Summer 2015 collection. 

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(images courtesy of Mercedes-Benz Fashion Week)

Which designer blew you away? We are completely entranced! 

Shoes to Die For! 22 Pics of the Footwear from the World’s Most Famous Fashion Weeks

According Kenneth Cole, “A woman falls in love 7 times a year, and only 6 are with shoes.”

To feed your latest obsession, we bring you 22 shoes to die for from the streets and runways of Mercedes-Benz Fashion Week. These are hot off the global instagram handle, mbfashionweek, so follow them to ensure you don’t miss out on the latest trends hot off the runway! 

Let’s start with these raunchy caged heels from the @herveleger's Spring 2014 runway collection at Mercedes-Benz Fashion Week New York. 

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Now say hello from @moniquelhuillier's Spring 2014 runway show, also at Mercedes-Benz Fashion Week New York. Ready for Halloween? 

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Love these wing-tipped wonders? 

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Or how about these beauties, spotted on the streets of Mercedes-Benz Fashion Week Berlin. 

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This pictures is of @nataliecantell in @gingerandsmart on the streets of Sydney at Mercedes-Benz Fashion Week Australia, photo courtesy of  @gettyfashion @gettyimages

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Here’s another pair from the streetstyle at Mercedes-Benz Fashion Week Australia, captured by@le21eme's Adam Katz Sinding.

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What do you think of these white double ankle strap pumps from the @brandon_sun Spring 2014 collection at Mercedes-Benz Fashion Week New York? 

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Meet chunky platform heels in color essentials white and charcoal from the @adeamonline collection, also at Mercedes-Benz Fashion Week New York.

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Enjoy streetstyle photographer Adam Katz Sinding of @le21eme at Mercedes-Benz Fashion Week Australia. 

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Falling in love with all things suede? This is @ralphlauren 2014 runway in New York. 

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And what about these, @talulah_label on the runway at Mercedes-Benz Fashion Week Australia? 

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We’re obsessed with this perfect one-strap sandal from the @kaufmanfranco showcase at Mercedes-Benz Fashion Week New York. 

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Here’s some blinging streetstyle from Berlin! 

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Zip up your black heel booties from the @burcebekrekstudio #FW14 runway at Mercedes-Benz Fashion Week Istanbul. 

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We found these on the @j_mendel runway in New York.

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 @hugoboss with some delicious accessories.

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 @dieselblackgold fueling our darkest desires… 

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@michaelkors platform wedge-meets-heel in brown and black, topped off with the Spring 2014 signature ankle strap in New York. 

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White and wood wedges from the @jill_stuart runway are perfect for your next Spring outfit! 

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Some floral delights from the @jcrew collection presented in New York.

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Say hello to these ruby red peep toe booties from the Perret Schaad runway in Berlin. image

How about this futuristic streetstyle in New York? 

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Which pair is your favourite?

Let u know your thoughts on Twitter! You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design. 

The Best of Mercedes-Benz Fashion Week on Instagram

As New York City’s largest media event, Mercedes-Benz Fashion Week is one of the world’s largest platforms for brand exposure, drawing millions of flashing cameras and unparalleled glamour, not to mention untold thousands of impressions online. 

Home to top influential designers and the next generation of emerging design talent from around the world, we’ve collected some of the most liked pictures from the official Instagram handle of Mercedes-Benz Fashion Week to give you a glance into the very best fashion has to offer. 

So with no further ado… 

Here’s @angelcandices looking stunning in blue by @michaelkors at Mercedes-Benz Fashion Week New York. 

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Whimsical, magical and in full bloom, what do you think of this dress by @naeemkhannyc

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@moniquelhuillier blowing the audience away with floral streaks at Mercedes-Benz Fashion Week New York. 

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@moniquelhuillier does it again this grey beauty at Mercedes-Benz Fashion Week New York. 

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And how about this dark and delicate gown by @michaelcostello for Spring / Summer 2015? 

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Meet Pamella Roland’s showstoppers from Mercedes-Benz Fashion Week New York.

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Say hello to Cheryl Cole at Cannes 2014 on the red carpet in black, flowing @moniquelhuillier c/o @gettyfashion @ladyccole

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This is Dita Von Teese wearing the designer, with the designer, @zac_posen

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@beyonce taking it to the next level as usual! With thanks to @givenchyofficial @gettyimages

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Emma Watson in @ralphlauren white at the #Noah Premiere in London. 

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More Spring/Summer 2015 Briday dreamy love lace beauty for Spring / Summer 2015 from @moniquelhuillier

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@maisonmg getting the the hi-lo just right! 

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Deep burgundy wine quickly became a favorite for @raisavanessa

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This dress was created in support of HIV/AIDS and healthcare. 

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Now that’s how Valentines Day is done! This beaded red gown is by Naeem Kahn. 

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Enjoying this symmetric design at Mercedes-Benz Fashion Week Swim? image

@marahoffman brought patterns and colours into mesmerising alliance at Mercedes-Benz Fashion Week Swim.

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Candy colored studded heels spotted front row by @elleryland during Mercedes-Benz Fashion Week Australia c/o @gettyfashion

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@marissawebb came out to play with these stunning black and white Alina cut-out booties. image

And how about these immensely beautiful heels by @badgleymischka?

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That’s all for now folks! Tell us which one you loved the most! 

Let us know your thoughts on Twitter! You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design.

Super-Models and Super-Stars: 5 Breathtaking Mercedes-Benz Fashion Films

The fashion film is one of the world’s fastest growing genres and has grown considerably in maturity over 2014, well past it’s behind-the-scenes and straight up and down fashion editorial origins.  

As one of the world’s premier brands, Mercedes-Benz continues to innovate in the medium - and it often picks some of the most famous artists and models to do the job! 

Featuring supermodels and superstars, here are 5 breathtaking Mercedes-Benz fashion films over the years: 

Willful Beauty - the new CLA with Supermodel Karlie Kloss

Supermodel Karlie Kloss stars in an exploration of the wildness with the new CLA, which proves more self-willed than expected in this stunning short. Created for the Fashion Kew Visual campagne for 2013 Autumn / Winter, artist photographer Ryan McGinley brings a yearning beauty to the landscape with some equestrian help! 

Academy award winning style icon Tilda Swinton and the new S-Class Coupe explore the heather and moss of the Scottish forests in thick suspence. The sleek steel and piercing look of Swinton bring out the mysteries of the ancient landscape and the poetry of the wind and sea. 

This utterly stunning fashion film appeared as the Mercedes-Benz Fashion Film for Spring / Summer 2015. 

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China’s Top Model Sui He Confronts the new S-Class in Shimmering Black. 

The first Asian woman to open a catwalk show (for Ralph Lauren in 2011) Sue He is one of China’s most successful international models. In this fusion of technology and glamour, all 5 senses of your sense are aroused in a fashion film of mature superiority. Wearing a dress by Carine Roitfeld, former editor-in-chief of Vogue Paris, He looks to tame the power of the new S-Class. 

Always Restless - A Fashion Film with the new GLA 

New York City - the daughter of fashion legend Jerry Hall and Rolling Stones frontman Mick Jagger is feeling frisky. It’s her night out! Under the seductive neon lights Georgia Jagger dances and skips in silver heels, ready for her fashion adventure in the always restless new Mercedes-Benz GLA.

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Intergalatic Beauty Joan Smalls Discovers the CLS Shooting Brake

10 Unconventional C-Classes Get Incredible, Arty Swimwear Designs at Mercedes-Benz Fashion Week Swim 2015

Have you ever wondered why 95% of cars on the planet are painted a single colour? And what would happen if someone really creative made a car’s exterior their own personal canvas? 

Well that’s exactly what happened at Mercedes-Benz Fashion Week Swim 2015 at The Raleigh in Miami, where these 10 new C-Classes got gorgeous makeovers in the spirit of Miami’s glamourous beachwear. 

Some of them are absolutely outrageous! We loved the clothes pairings, the daring designs and the unmistakable lightness of swimwear design on the expressive exterior of the new C-Class.

What do you think? 

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Design by Red Carter.

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Design by Beach Bunny.

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Design by We Are Handsome.

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Design by Cia Maritima.

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 Design by Mara Hoffman.

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Swimsuit Designer Lourdes Hanimian poses with a the new Mercedes-Benz C-Class, with an exclusive design by Luli Fama Miami.

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Design by Carmen Marc Valvo.

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Design by Mara Hoffman

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Suboo’s Creative Director Sue Di Chio poses with her C-Class. 

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New York based Fashion Designer Mara Hoffman shows off her bright colours against her designer C-Class.

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Design by Lulifama Miami.

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Design by Nanette Lepore.

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Design by Australian fashion label, Suboo

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Design by L Space By Monica Wise.

Combining the C-Class’s unique silhouette with these designers’ immense creativity made for some stunningly unconventional exteriors that would look completely at home in Miami, and probably only in Miami! 

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Design by Cia Maritima.

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Design by Luli Fama Miami.

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Design by L Space By Monica Wise.

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Design by Suboo.

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Design by Nanette Lepore.

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 design by Carmen Marc Valvo.

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Design by Mara Hoffman.

(All photos courtesy of MIKE COPPOLA/GETTY IMAGES 

Tell us which C-Class design is your favourite!  

Let u know your thoughts on Twitter! You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design. 

Unsung Heroes: 11 Extraordinary Examples of Costume Makeup from Mercedes-Benz Fashion Week Cape Town

A fashion event is naturally obsessive when it comes to the clothes, but it’s the subtler touches that complete the look.

Like accessories, makeup is frequently the unsung hero of any fashion event!  

Here are 11 extraordinary examples of costume makeup from Mercedes-Benz Fashion Week Cape Town that will inspire you: 

Lara Klawikowski 

Lara Klawikowski’s underwater flower themed collection resulted in the shining aqua and pink of a coral reef. 

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Spilt Milk

Spilt Milk also had a submerged oceanic style but instead evoked out the whites, greys and pale blues of the sea. 

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Gavin Rajah

Gavin Rajah’s geishas decorated with spot and splashes of signature Japanese colour and shape, which emphasized his luxurious and sexy collection.  

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Bright touches of colour on pale faces recalled the dramatic flair and mysterious elegance of the courtesan. 

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Kluk CGDT 

Kluk CGDT’s fashion installations drew many admiring looks especially this shirtless chap with his rainbow face, which proved a striking contrast to the blacks, golds and bare flesh. 

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(All photos courtesy of SDR Photo) 

Which makeup do you think most effectively shows off the model’s outfits? 

Let u know your thoughts on Twitter! You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design. 

16 Super Cute Skirts from Fashionistas at Mercedes-Benz Fashion Week Cape Town

As the first whispers of Spring descend on the Southern Hemisphere, we simply can’t wait for skirt season to take off! 

Check out these 16 wonderfully creative designs from our superbly stylish fashionistas at Mercecdes-Benz Fashion Week last month, who showed exactly the kind of cuteness we’ll be on the lookout for this season! 

Which one is your favourite? 

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(All photos courtesy of SDR Photo) 

Which skirt got your heart skipping? Which one would you wear? 

Send us your comments on Twitter! You should also follow us on Instagram for the latest Mercedes-Benz news in fashion and design.